Continuing our summer reading list theme, EHL's Rooms and Revenue Management teams have drawn up a shortlist of essential titles that all prospective students of hospitality management should be familiar with on the topic of RM by the start of the new term.
1. 'Revenue Management: Hard-Core Tactics for Market Domination' - Robert G. Cross
An excellent introduction to Revenue Management and its history, accompanied by real life case studies across multiple service industries. Cross explains how no-tech, low-tech and high-tech Revenue Management applications can revolutionize the way businesses make money. The A to Z on selling the right product to the right person at the right time for the right price. Despite the fact that it was written over 20 years ago, the book remains a solid foundation on the subject.
2. 'Revenue Management for the Hospitality Industry' - D. K. Hayes & A. A. Miller
Another sound grounding on what Revenue Management is all about, this is one of the first texts specifically developed to examine what revenue managers in the hospitality industry must know and do to be successful. The authors lay out a customer-centric approach to pricing and describe how to maintain price integrity in all sorts of markets. Recommended reading for hoteliers and hospitality students.
3. 'The Heart of Hospitality: Great Hotel and Restaurant Leaders Share Their Secrets' - Micah Solomon
An essential hospitality industry resource on how to create and sustain a unique level of service. Full of wit, wisdom, exclusive first-hand stories, key takeaways, on-trend insights and most importantly, actionable ideas. This is considered an extremely useful business book, written by one of the world's leading authorities on customer service, the customer experience, consumer trends, hospitality and company culture.
4. 'Yes Is the Answer: How Positivity, Passion, and Pineapples Will Transform Your Leadership and Your Life' - Christine Trippi
A life-changing book that ignites enthusiasm and motivation in all areas of life, but especially all things related to customer service. A great guide on how to deliver unforgettable service and build a thriving team spirit. Trippi has over 30 years experience in hotel operations for big hotel names and shares her practical know-how with generous dynamism. Try to download the companion workbook that helps you put her advice into practice.
