Dr Margarita Cruz

    Dr Margarita Cruz

    Assistant Professor of Strategic Management and Entrepreneurship at EHL

    Business Management
    Business Model Innovation
    Article

    How business model innovation can boost SMEs in times of crisis

    Hospitality Industry
    business-dynamics
    Article

    SMEs: Business dynamics in the food and beverage industry

    Switzerland
    beer boom in switzerland
    Article

    Beer tourism: tasting the beer boom in Switzerland

    Innovation
    Coronavirus Boosts Innovation in the Beer Industry
    Article

    Coronavirus Boosts Innovation in the Beer Industry

    Business Management
    How to Successfully Create a Startup in the Luxury Industry
    Article

    How to Successfully Create a Startup in the Luxury Industry

    EHL Passugg
    Regional markets
    Article

    We love local! How to Approach Regional Markets

    Business Management
    Private banks urgently need to be able to offer a truly tailored customer experience. A group of students recommend a client-centric approach.
    Article

    Client-Centric Insights in Private Banking

    Hospitality Industry
    What do Swiss hospitality and private banking have in common?
    Article

    What do Swiss hospitality and private banking have in common?

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